ESPN has bought virtual drinking game maker and VR porn site Vrideo, the network said Tuesday.
The deal was first reported by the Wall Street Journal.
The deal, which ESPN said is for two years and includes an additional five years, is valued at about $50 million, according to ESPN.
ESPN has also paid $1 million for Vriolo in the past.ESPN CEO Bob Ley said in a statement that Vrio was the best of the VR video game and porn sites on the market and that it was an “unmatched company for the type of content we provide to our audiences.”
“The Vrios brand is one of the best in the VR space and we are excited to add Vrius content to our network of sports, reality and fantasy programming,” Ley said.
“We are excited about working with Vrione to provide fans with the same experience on our network.”
The news comes after ESPN’s parent company Disney bought VR company Oculus VR in February.
That deal included a $2 billion acquisition of the company.